Google Ads
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GA4
Consolidated Overview · Jul 20 – 26, 2026
Executive Summary
Paid media went live this week: the Google Ads account launched on Jul 22, spending $155.92 across four brand and shopping campaigns for 1 attributed conversion worth $97.49 (ROAS 0.63×). This is the account's first week of data, so week-over-week and year-over-year baselines are not yet available.
Site-wide, GA4 recorded 1,734 sessions and $1,663.31 in revenue from 17 transactions last week. Sessions and users rose (+7.8% and +10.8% WoW), but revenue fell 35.2% off an unusually strong prior week that included a 13-transaction spike on Jul 18.
Over the trailing 13 weeks GA4 delivered 27,519 sessions and $22,615 in total revenue. With paid search and shopping now running, the priority is establishing conversion tracking history and pushing the shopping campaign, which absorbed $96 of spend with no conversions in its first days, toward efficiency.
Strategic Takeaways
Revenue momentumGA4 traffic is healthy: sessions +7.8% and users +10.8% WoW, a solid base for the new paid programme.
Efficiency guardrailsGoogle Ads ROAS is 0.63× in week one; the Shopping campaign spent $96 with zero conversions and needs review.
Scaling opportunityPaid Social already drives 1,122 sessions/week to the site; aligning paid search brand terms can capture that demand.
Creative leaderDirect is the top revenue channel ($747 / 8 transactions), signalling strong returning-customer loyalty.
Total Revenue
$97.49
Paid-attributed (Google Ads)
Total Spend
$155.92
Across 4 campaigns
Blended ROAS
0.63×
Revenue / spend
Total Sales
1
Attributed conversions
Blended figures reflect paid ad channels only (Google Ads); GA4 is site-wide and excluded from paid spend/ROAS. Google Ads launched Jul 22, 2026, so no prior-week or prior-year baseline exists yet.
13-Week Trend
Weekly Performance Overview
Consolidated paid revenue (bars) and spend (line) across paid channels, by Mon–Sun week. Paid media activity begins in the final week (w/c Jul 20) when the Google Ads account launched.
Consolidated Revenue
Consolidated Spend
Paid channels included: Google Ads. The consolidated trend is flat before w/c Jul 20 because paid media had not yet launched; GA4 site-wide performance over the same period is shown in the GA4 section.
Google Ads Performance
Google Ads
100% of consolidated paid spend · first week live (launched Jul 22)
Google Ads launched mid-week and spent $155.92 across four campaigns, generating 1 conversion at $97.49 revenue for a first-week ROAS of 0.63× and CPA of $155.92. The Zileej | Shopping campaign took the largest share of budget ($96.23) but has not yet converted, while Search Brand Salam Sisters drove the single conversion. As this is week one, week-over-week and year-over-year comparisons are not yet available.
Revenue
$97.49
Conversion value
Spend
Sales (conversions)
Campaigns · last week (Jul 20 – 26)
| Campaign | Spend | Conversions | Revenue | ROAS | CPA |
|---|
13-week detail · Spend / Sales / Revenue / ROAS
| Week | Spend | Sales | Revenue | ROAS |
|---|
Google Ads reports in USD (report currency), so no FX conversion is applied. The account has one completed week of data; WoW and YoY deltas will populate as history accrues.
Google Analytics 4 Overview
GA4 Performance
Site-wide, GA4 recorded 1,734 sessions from 1,580 users last week, up 7.8% and 10.8% WoW respectively. Revenue of $1,663.31 across 17 transactions was down 35.2% against a prior week inflated by a 13-transaction day. Direct and Paid Social lead the channel mix. Year-over-year comparison is unavailable as GA4 history for this property begins within the current window.
Sessions
1,734
vs 1,608 prior week
Transactions
17
vs 31 prior week
Revenue
$1,663.31
vs $2,565.69 prior week
Active Users
1,580
vs 1,426 prior week
Comparison · last week vs prior week vs last year
| Metric | Last week | Prior week | WoW | Last year | YoY |
|---|
Channel grouping · last week (by revenue)
| Channel group | Sessions | Transactions | Revenue |
|---|
GA4 revenue is all-source (site-wide) and independent of paid ad-platform attribution. Year-over-year is shown as n/a because prior-year data is not present for this property.